What do you look for when hiring a freelance writer? Before you pick a writer for your brand, you should understand that this choice is extremely important. You want your business to flourish and an excellent writer is a key to your success. Why? Content is everywhere, from websites and blogs to pamphlets, brochures, and ads. A good writer helps your content get seen by your target audience and all those prospective clients waiting for you to connect with them. Well written, creative content can mean the difference between your business excelling or getting left behind.
Here is what you need to consider when looking for a freelance writer.
Adaptability
Business comes with many changes and you need to adapt to survive. This skill is essential when it comes to freelance writing as well. A strong freelance writer knows that business fluctuates all the time and will adapt to your ever-changing goals as your business plan changes over time.
An adaptable writer can create content in many different tones of voice to suit your company’s personality and end goals. How? A writer who has the skill of adaptability knows the best words to persuade, inform, and delight your customers. Writing with adaptability also means knowing when and how to change the read from a personal tone to a business one. If you have a writer who can adapt to your brand, then you have a writer who can form connections with potential clients to interest them in your company.
Detail
If you browse a website and notice mistakes in the written content, you lose faith in the company as a whole. When a business does not pay enough attention to the small details on their website, how are they going to take care of you?
I have always been a spelling geek, someone who finds it fun to test my skills and use a dictionary or thesaurus to improve my mastery of words. I also get giddy inside when people ask me for help with their spelling. Great writers can often be found taking short vocabulary and spelling quizzes on the internet for the hell of it. Small details like great spelling are vital to the written word and can make a big impact on the reader. Trust starts from the first word to the last punctuation mark whether you realize it or not.
Small details are important. Your freelance writer will be able to present your company’s narrative to your potential clients in a way that will make them understand what you can do for them. Forming trust to further connections requires paying attention to detail and results in gaining more business.
Creativity
A freelance writer that can make words jump off a page is a special writer indeed. A writer who knows how to make even the most mundane topics come to life is a writer you want on your side. Look for a writer who uses their own sense of creativity to spark words that speak. Starting a fire with a match takes a long time but igniting a flame with a torch brightens the path more quickly. Make your words stand out by letting a freelance writer light the way.
Hiring a freelance writer can showcase your company in the best way possible. Whether you need someone to write web content, blogs, or some other sort of business documentation, look for a writer whose skills pop. A freelance writer can really make your company soar!
