Do you have a blog on your business website? If not, it is time to consider getting one. You can write the blogs yourself or hire someone to do the writing for you. A freelance writer is always a great addition to your company because he/she knows what it takes to interest your audience by writing with the tone of voice that matches your business persona. Blogging provides many benefits for your business making it well worth your time and investment.

Growth

Google loves content. If you want your business to rank well, you need to have quality content on a continual basis. The more blogs you have written on your site, the better chances you have of being seen by search engines. Google recognizes when new content is posted and if someone is searching for your business services you are more easily found as your website was ranked high by Google for its substantial amount of quality content. Remember, quantity and quality go together. If you just have lots of content with poor quality, then Google flags this as stuffing and will rank your site low.

When you have quality content on your site there is also more chance for other businesses or writers to link back to your website. The more people that link to your site, the better chances you have of increasing awareness of your business. Potential customers that may otherwise have not known about you are now ready to connect with you.

Who doesn’t want more business?

Provide Customer Insight

You might have people wondering what your company does. Questions about services, tips and tricks, and other business information can be answered through your blog. Your blog gives potential customers good information and when they are intrigued, they keep coming back to your site for more new information. You are hooking people into your blog and thus your business.

When potential customers comment on your blog it shows interest. A good way for you to initiate conversation is to request their e-mail in return for more valuable information. This leads to a potential new customer. If your blog readers are already customers, then you are keeping them interested in your company. People love being provided free information.

Weekly blogs are a great idea since they keep people coming back to your site regularly.

Fuels Your Social Media

Blogs are helpful for your social media following as well. Mention a blog that you recently posted on your website by linking it to it on your social media accounts. Intriguing topics get people to follow you.

Post tidbits of information from your blog in your social posts. Your followers will interact by seeking out the whole story on your website. You can also see what people like or don’t like about your post and adjust your content accordingly. One way to get a conversation going is to ask questions. Listening to your followers will inspire a new blog.

Are you ready for a blog? Contact me for tips on potential blog topics for your site. Blogging is something no company should do without!