As a writer, it’s great to understand a variety of topics and have experience working on the content for each. Why do you need to know so many things?
- Can Write for Many Different Businesses
Not only will you be able to help specific businesses with quality content creation, but you will be able to work for a variety of industries. Your clientele will refer you to other businesses when they know you are flexible and willing to research different topics. Knowing how to adapt your tone of voice allows you to create words that appeal to various audiences and relate to each customer persona.
Don’t be afraid to opt out of potential work if the subject matter is too far out of your scope of knowledge. There can be topics such as medical content that require extreme technical know-how. Instead of trying to create content about something you are completely unfamiliar with, just politely decline the project, explaining your reason. Your clients will thank you for your honesty.
2. Never Ending Ideas
Writer’s block happens. When you are willing to take on different types of topics you open a creative door. While learning about a new subject you may find your writer’s block turning into a building block for your writing. Creating content for a variety of businesses means you always have ideas to bounce off of each other providing you more ways to express thought. More choices = more possibilities.
As a bonus, writing for one client will spark ideas when writing for another similar client.
3. Boredom? What’s That?
Writing about one topic all the time can become boring. If you change your writing topics, tone of voice, and style regularly then you will never be without words. Keep your days exciting by changing things up once in a while.
Make sure your writing keeps you on your toes. Variety is the spice of life. Avoid monotony of repeating the same things day in and day out by building a client list that will keep your work well rounded and always interesting to read.
4. Growth
Discovering and understanding different topics allows for educational growth. The knowledge you gain through researching new subjects gives you the ability to expand your skills. Understanding various topics keeps you and your content interesting.
Knowledge helps you grow as a person giving you confidence no matter who you are writing for. So, how do you write on a topic you know nothing about? Research by scouring the internet, reading articles, interviewing people, and listening to podcasts. Soon, you will be able to write on your new topic with confidence and ease.
Discover a world of possibilities just by learning about an array of industries. As a confident writer you will grow your knowledge and repertoire simultaneously.
